Fractionalize to Maximize

Table of Contents

View Sample Pages: Click here to view the first 9 pages of the book, including the Foreword and the Introduction [PDF].

Foreword: A Word from the Author

A letter from Sherman Potvin explaining the inspiration behind this book.

Introduction: Fractional Ownership: An Overview

An explanation of fractional ownership and the benefits to both the buyer and seller.

Chapter 1: Does Your Home and Location Qualify?
A series of questions you should ask yourself, a real estate broker, a home remodeling contractor and an interior designer, in order to determine if your home is a good fractional candidate.

Chapter 2: Does Your Home Qualify from a
Legal Standpoint?
Fractional ownership is still a "new" concept. Your lawyer will need this information to comprehensively research the regulations that may impact your project.

Chapter 3: Getting Your Property Ready
A list of all the amenities a good fractional home should include, covering areas like kitchen appliances, electronics, outdoor living, parking and more.

Chapter 4: How to Arrive at Your Selling Price
Gives a formula to determine the overall sales price of your fractional project, based on your home’s location and amenities and the state of the real estate market in your area. (See sales example.)

Chapter 5: How to Determine Your Fraction Size
An overview of the various fraction sizes from 1/4th to 1/17th, and what to consider when choosing the best size for your project.

Chapter 6: Creating a Fractional Use Plan
Gives specific recommendations that allow you to create a use plan for your project that is fair and appealing to all owners. Examples of use plan calendars, policies and procedures are given in the Resources section.

Chapter 7: Management and Concierge Services
Discusses the best way to handle the management of your property once it is sold out, and outlines the duties of a good property manager and concierge.

Chapter 8: Marketing Your Fractional
Includes a list of where to find likely prospects and gives advice on how to grab their interest though the use of e-mail, brochures, advertising and the Internet.

Chapter 9: Making the Sale
Covers the “do's and don'ts” of handling sales calls, showing your home, closing the sale and handling deposits and down payments.

Chapter 10: How We Can Help
Find out how we can help you market your fractional – from basic online advertising to a complete personal assistance marketing package.

Resources: Useful Forms & Samples

Over 40 pages of sample use plans, management agreements (see sample), policies and procedures, and sales scripts.